Though the numbers are small, they indicate a significant shift in the preference of buyers. They also indicate that a new technology priced right will sell. Tata Motors launched the Nexon EV battery electric mini SUV early this year. In ten months, despite the lock down due to Corona Virus pandemic, the company has sold 2,200 of these cars in the last ten months. In fact after the first 1,000 cars were sold in Aug 2020, the next 1,000 was crossed in three months time.
Tata Motors have priced the cars between INR 13.99 Lakhs (US$ 19,160) ans INR 16.25 Lakhs (US$ 22,260). They now have a 74% market share in electric vehicles, thanks mainly to the Nexon EV. In addition, the cars are offered on a subscription basis with subscriptions starting at INR 29,500 (US$ 404).
The car offers thrilling driving experience along with conveniences like connected driving. The zero local emission further reduces the guilt factor for enjoying a great drive. The Nexon is powered by a 3 phase permanent magnet synchronous motor which generates a max power of 129 PS and a torque of 245 N-m. The Nexon EV has a 0-100 Km/h acceleration time of 9.9 seconds.The car comes with a 30.2 KW-h Li-ion battery pack. It takes 60 minutes to charge the car from 0 to 80% using a CCS 2 fast charging system, while normal charging using a domestic 15 Amp point takes 8.5 hours to charge from 10 to 90%.
The car offers dual airbags, ABS with EBD and cornering stability and liquid cooled IP 67 rated battery pack for safety. Tata Motors also offers the ZConnect App which has connected features related to remote commands for the car, vehicle health monitoring, driving and trip analytics and several location based services.
To accelerate the adoption of EVs in India, Tata Motors has introduced a holistic e-mobility ecosystem called “Tata uniEVerse”. This ecosystems aims to leverage the strengths and experience of other Tata Group companies to create a viable EV environment. Powered by Tata uniEVerse, consumers will have access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.