Destination Zero Mission is the vision of Jaguar Land Rover for the future of mobility. It aims at achieving a safe, healthy and pollution free future of transportation through initiatives, vehicles and services offer by Jaguar Land Rover. Destination Zero Mission aims at zero emissions, zero accidents and zero congestion. As part of the mission, the company has developed a new concept in transportation called the Project Vector.

Project Vector aims squarely at meeting the needs of the future city by providing a platform which can fit in the city and meet the varying demands of the city. Hence the vehicle is a simple cuboid shape which is just 4 meters in length to allow it to fit into the nooks and crannies of a future city. The vehicles are all electric powered by batteries. The platform has been designed in such a manner that the batteries as well as all other propulsive components are accommodated in a flat floor. This arrangement allows huge amount of free space inside the cabin. This space allows for various seating arrangements and options which allow the vehicle to be configured for either personal transport or for shared/ public transport. In fact, removal of seats would allow it to be even used as a commercial vehicle for last mile delivery.

Project Vector has been developed with the National Automotive Innovation Centre to gain the advantages of working with agility and close collaboration with academic and external partners. The Project has the support of the city of Coventry, where it is expected to be deployed on an experimental scale by late 2021.

Time Leverton, the Project Director states, “With the technology and engineering power of Jaguar Land Rover, we can provide a unique opportunity for innovators to develop highly-functional urban mobility services, seamlessly integrated into everyday life.”

Prof Sir Ralph Speth, CEO, Jaguar Land Rover stated, “Project Vector is precisely the brave and innovative leap forward needed to deliver on our mission.”