Tata Motors Launch New Models in South Africa

Tata Motors is a leading commercial vehicle brand in South Africa. The company launched two new models of the Ultra range of trucks for the South African market at the Futuroad Expo 2019 at Johannesburg. The two models are the Ultra AMT 814 and the Ultra Plus 1418.

The Ultra AMT 814 is a version of the existing Ultra trucks for customers looking at ease of driving. On the other hand, the Ultra 1418 is a new offering in the HCV segment. These trucks are available in various wheel bases like 4,900 mm and 5,300 mm. They have payload capacity of 5.5 Tons and 7.5 Tons.

The Ultra platform is a modular platform with 5 deck lengths and 5 wheelbases and payload ranging from 4 to 8 tons. They have engine options offering 140 or 180 PS common rail diesel engines and six speed gearboxes with overdrive. These trucks come with ergonomic seating, low NVH and air conditioning as standard. The cabins meet European safety standards. Stopping power is provided by pneumatic breaks.

Commenting on the occasion, Mr. Rudrarup Maitra, Head (Commercial Vehicles) , International Business, Tata Motors said, “Tata Motors is delighted to be here at the Futuroad Show, with a significant display of our new Ultra & Prima range of  products. Our presence here is not only a showcase of our capabilities in commercial vehicles, but also our commitment to the South African market. With our new range of future ready products, we will continue to play an active role in the commercial vehicles industry here in South Africa and work closely with our customers, to develop and bring value creating commercial vehicle products and solutions catering to varied needs of the country.”

Tata Africa Holdings is the main promoter company of the Tata group in Africa. Established in 1994, Tata Africa Holdings operates as the nodal point for Tata businesses in Africa. It is responsible for identifying development opportunities and promoting new projects. The company is a subsidiary of Tata International and is headquartered in Johannesburg, South Africa. Tata Africa Holdings has a strong presence in over 13 African countries with investments exceeding US$145 million. The company operates in several business sectors across Africa and has entered into joint ventures and partnerships with several African companies. It has businesses in Ghana, Kenya, Malawi, Mozambique, Madagascar, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zambia, Zimbabwe and the Ivory Coast. Presence via partners & satellite markets served extends to over 15 countries.  Tata Africa Holdings shares the core Tata values of business ethics and commitment to corporate social responsibility. Over a period of three decades Tata Africa Holdings has entered into joint ventures and partnerships with several African companies to help develop local resources and talent.

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