Polestar is a company which makes performance luxury electric cars. CAKE on the other hand manufactures bicycles and e-cycles. What do these two have in common to build a partnership? Well, if you look from a slightly different perspective, they have a lot in common. Keeping this in mind, two companies have developed a branding partnership and they have been showcasing their vehicles together.
So, what are the similarities. Well, to start with, both the vehicles have electric propulsion. They use a battery pack and electric motor to transport their passengers. Both the companies are Swedish and hence follow a Scandinavian approach to design. Both share their vision on marketing brand and retail. And last but not the least, both use shock absorbers from Ohlins.
CAKE and Polestar share a common vision of performance and sustainable transport and have been collaborating with each other at various events. CAKE has provided its e-cycles on several Polestar events on a complimentary basis. CAKE will collaborate with Polestar Spaces for events and customer interactions, affording both brands the chance to reach new audiences which recognise and appreciate their shared beliefs.
The Transport Journal 